A visit to a hospital for a consultation or an admission is often accompanied by mixed feelings of fear and faith. And the Covid-19 pandemic has made it literally ‘a challenge’ for not just the patients, but the healthcare providers and promoters too.
The Fear and Stigma of Covid-19 aside, the patients have always harboured the ‘Fear’ of the outcome of a consultation in terms of an unfavorable disease diagnosis, need for further tests and treatments, the need of prolonged hospital stays and recovery, the costs of treatments, the timeframes to resume work, et cetera.
Faith that the doctors and the hospital will ensure a safe and speedy recovery – with or without ‘Divine’ intercession and intervention.
The recent years – have unfortunately, brought in a ‘fear’ element in the faith aspect of the patient’s relationship with their healthcare providers. A fear which has crept inside because of the acts of omission and commission on the side of some in the medical fraternity, and second opinions – even with Dr.Google, or moving onto Ayurveda and Homeopathy – and away from Allopathy ; have become a well-entrenched option for many patients.
Avoidable tests, avoidable procedures, amongst others as well as market driven prescription and patient referral practices ; have eroded the faith of the patient community in the medical profession. The lack of effective communication , has precipitated this erosion of faith in a profession which has been a witness to a progressive erosion of its ethics and its ‘Nobility’.
There is therefore an urgent need for the medical profession to reboot and re-invent itself, and regain its compromised respect in the society. It’s this need that led to the birth of ‘SIGNUM VITALIS’, an initiative with the mission “to make the medical profession great – again.”
At Signum Vitalis, we focus on crafting and delivering optimum positive patient experiences employing a combination of Patient Experience and Cost-Leadership strategie